Image taken in Isla Guadalupe in Mexico.

Want To Get Your Readers’ Attention? Scare Them

June 29, 2021Tim Parker

Fear is a powerful motivator. Use it to your advantage.

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Feet and arrows on road background. Woman standing with many direction sign arrow choices in different ways, left and forward. Taking decisions for the future female. Top view of selfie foot and shoe.

What the Heck is Going on at Harvard Business Review?

August 16, 2020Tim Parker

HBR has long been the preeminent journal on strategy and operations for business leaders and managers. But it seems to be abandoning its high ground.

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Vintage old red quill pen with inkwell on wooden table front gradient mint green wall background. Retro style filtered photo

Is Rhetoric a Good or Bad Thing?

June 11, 2020Tim Parker

While picking a name for our company, we initially rejected “RhetorIQ.” Then we changed our minds. Here's why.

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Two women diving from diving board

So, You Want To Write a Book? First Answer This Question.

May 8, 2019Laurie Cunningham

Many people think it’s writing a book that will make them a star. That’s no longer true.

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