CONTENT STRATEGY POSTS
What the Heck is Going on at Harvard Business Review?
August 16, 2020HBR has long been the preeminent journal on strategy and operations for business leaders and managers. But it seems to be abandoning its high ground.
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Is Rhetoric a Good or Bad Thing?
June 11, 2020While picking a name for our company, we initially rejected “RhetorIQ.” Then we changed our minds. Here's why.
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Want To Get Your Readers’ Attention? Scare Them
May 29, 2019Fear is a powerful motivator. Use it to your advantage.
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So, You Want To Write a Book? First Answer This Question.
May 8, 2019Many people think it’s writing a book that will make them a star. That’s no longer true.
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