CONTENT STRATEGY POSTS

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Is Rhetoric a Good or Bad Thing?

June 11, 2020Tim Parker

While picking a name for our company, we initially rejected “RhetorIQ.” Then we changed our minds. Here's why.

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Image taken in Isla Guadalupe in Mexico.

Want To Get Your Readers’ Attention? Scare Them

May 29, 2019Tim Parker

Fear is a powerful motivator. Use it to your advantage.

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Two women diving from diving board

So, You Want To Write a Book? First Answer This Question.

May 8, 2019Laurie Cunningham

Many people think it’s writing a book that will make them a star. That’s no longer true.

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Stand out from the crowd and different creative idea concepts , Longest ladder glowing among other short ladders on light green background with shadows . 3D rendering.

What’s the Optimum Length of an Article? Wrong Question.

August 27, 2018Tim Parker

Many think it's the word count that determines how many people will read an article or blog post. The shorter, the better, right? Not so fast.

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