CONTENT STRATEGY POSTS

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What the Heck is Going on at Harvard Business Review?

August 16, 2020Tim Parker

HBR has long been the preeminent journal on strategy and operations for business leaders and managers. But it seems to be abandoning its high ground.

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Is Rhetoric a Good or Bad Thing?

June 11, 2020Tim Parker

While picking a name for our company, we initially rejected “RhetorIQ.” Then we changed our minds. Here's why.

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Image taken in Isla Guadalupe in Mexico.

Want To Get Your Readers’ Attention? Scare Them

May 29, 2019Tim Parker

Fear is a powerful motivator. Use it to your advantage.

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So, You Want To Write a Book? First Answer This Question.

May 8, 2019Laurie Cunningham

Many people think it’s writing a book that will make them a star. That’s no longer true.

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