Thought Leadership Content Development

25
Aug

Go Ask Alice: 4 Questions to Answer Before You Begin Writing

The hardest articles to fix are those the author has already drafted but has not thought through why he’s writing it in the first place.

17
Dec

What Business Writers Can Learn From the Literary Greats

It might seem odd to turn to the literary masters for lessons on business writing. But I think there are some we can learn. And the first has to do with clarity.

5
Dec

How to Write a White Paper That Makes an Impact

Most white papers are ignored or forgotten soon after they are published. Writing one that connects with executives and opens doors requires a different approach.

29
Aug

7 Building Blocks of A Compelling White Paper Outline

One of the most common problems with thought leadership drafts is they aren’t properly structured. Here’s the format that works.

21
May

Why Corporate Writing Stinks

There are two major reasons: Fear and the taint of the hidden agenda. Allow me to explain.