Thought Leadership Content Development
14
Jul
A 10-Step Program for Ridding Your Writing of Empty Superlatives
How can you stop using superlatives that undermine the credibility of your content? The same way you break any bad habit. You enter a recovery program.
23
Jun
7 Tips for Professional Ghosts
Ghostwriting for business experts is a different animal than journalism or corporate writing. Here’s how to make the leap.
17
Jul
How to Structure Your Blog Posts
My last post gave you three rules for writing better blog posts. Now, I’ve got three more rules for how to structure them. Rule 1. Write about One Idea I’m sure you have a lot to say about your business or your product or your life. Everyone does. But a piece of writing that’s between 500 and 1,000 words canRead more
14
Jul
Write Better Blog Posts: 3 Critical Rules
Why Blogs? First, why blogs? People say blogs are the best and cheapest way to get your business out there, to be seen on Facebook, LinkedIn, and Twitter, linked to your website. People are right. Plus, writing a blog can make you a real person to your potential customers, creating an intimate connection, a relationship, at least digitally, that canRead more
25
Aug
Go Ask Alice: 4 Questions to Answer Before You Begin Writing
The hardest articles to fix are those the author has already drafted but has not thought through why he’s writing it in the first place.