Thought Leadership Marketing

29
Aug

How to Get Your Thought Leadership Published in Harvard Business Review and Forbes

Over the past two years, Bloom Group helped our clients publish 26 articles in Harvard Business Review online, and Forbes.com.

20
Sep

Get More From Thought Leadership Articles: 7 Smart Marketing Moves

After a tough slog, your article has been published in HBR, a top trade journal, or a customer-facing publication that your company produces. Now the hard part begins.

16
Aug

What the Heck is Going on at Harvard Business Review?

HBR has long been the preeminent journal on strategy and operations for business leaders and managers. But it seems to be abandoning its high ground.

24
May

How to Annoy Editors

Don’t bother editors after you’ve submitted an article. It never produces positive results, and it can poison the well for future submissions.

14
Jun

Five Steps to Getting Quoted in the Media

Getting quoted in the media is an excellent way to build your reputation as a thought leader. The funny thing is, it’s not that hard.