Thought Leadership Marketing

Over the past two years, Bloom Group helped our clients publish 26 articles in Harvard Business Review online, and Forbes.com.

After a tough slog, your article has been published in HBR, a top trade journal, or a customer-facing publication that your company produces. Now the hard part begins.

HBR has long been the preeminent journal on strategy and operations for business leaders and managers. But it seems to be abandoning its high ground.

Don’t bother editors after you’ve submitted an article. It never produces positive results, and it can poison the well for future submissions.

Getting quoted in the media is an excellent way to build your reputation as a thought leader. The funny thing is, it’s not that hard.