How Parentheses Could Be Ruining Your Writing
Sometimes, I come across paragraphs so convoluted that I want to lie down in a dark room and take deep, cleansing breaths. Punctuation issues are often the culprit.
Why Real Examples Are Better Than Hypotheticals
When reading about business topics, people want real stories, not make-believe.
How to Write for the C-Suite
So many content marketers want to reach top executives, yet so few do. Here’s how to be one of the few.
Why You Should Write for a Specific Audience
It’s hard to resist the temptation to try to appeal to the masses. But to gain readers, you must.
So, You Want To Write a Book? First Answer This Question.
Many people think it’s writing a book that will make them a star. That’s no longer true.
So, You Want To Write a Book? First Answer This Question. Read More »
Why Results Are Critical to Thought Leadership
Too many case studies lack hard evidence that a proposed solution to a business problem really works. Here’s how to avoid making that mistake.
Thought Leadership’s Key Question, and Why You Must Answer It
You might work at a big-name firm or have impressive credentials, but that’s not always enough to generate the leads you want.
Thought Leadership’s Key Question, and Why You Must Answer It Read More »