Having a good structure, with sturdy, declarative sentences, goes only so far. To make an article truly memorable, your prose must sing.
Before you send your article out into the world, take a moment to review whether it has the five elements that will make your audience want to read it.
If you want your book to succeed, you’re going to have to do a lot of the promotion yourself. Proving you can do that is a critical part of your proposal.
How can you stop using superlatives that undermine the credibility of your content? The same way you break any bad habit. You enter a recovery program.
Here are three rules for how to write better blog posts so that people read them and you can get all the good stuff, including revenue, that a blog can bring you.
Sometimes, I come across paragraphs so convoluted that I want to lie down in a dark room and take deep, cleansing breaths. Punctuation issues are often the culprit.
The hardest articles to fix are those the author has already drafted but has not thought through why he’s writing it in the first place.
It might seem odd to turn to the literary masters for lessons on business writing. But I think there are some we can learn. And the first has to do with clarity.
Short-form content on platforms like Twitter and Vine have become very popular. But for B2B firms, the data shows that long-form is often more effective.
Most white papers are ignored or forgotten soon after they are published. Writing one that connects with executives and opens doors requires a different approach.
Understanding what works in the field and how it works is critical to developing new approaches to business. Surveys alone can’t do that.
Many people think they already know how to write an article and that creating an outline just means extra work. Think again.
The job is akin to that of an analyst, consultant, and therapist, as well as that of a writer. Is it any wonder that only a few ever learn to do it well?
We know you’re smart. Everybody we work with is smart. But do you have what it takes to write about a specific subject?
Ignorance, far from making one humble, often leads people to overestimate their performance on things they know just a little about. Like writing.
How content directors, marketing officers, and editorial directors can get the best out of us, or any other content marketing agency.
Bad content lowers a reader’s opinion of the firm that publishes it and makes prospects disappear. But how do you tell your SME their idea isn’t going to fly?
How to produce the best content and get it in front of prospective buyers in a compelling, consistent, and even industrialized way.
In the world of business management, new ideas are rare. So, if you’re writing about a well-worn topic, you’ll need a unique argument to stand out.
Many think it’s the word count that determines how many people will read an article or blog post. The shorter, the better, right? Not so fast.
Some writers are so concerned with saying something earth-shattering that they forget to be authentic: to base their assertions on things they know.
Most of what’s published in your area of expertise is useless. Challenging conventional wisdom is one way to rise above the crowd.
Don’t be confused by the commentators who toss these terms into the same blender. They’re not the same thing.
Too many case studies lack hard evidence that a proposed solution to a business problem really works. Here’s how to avoid making that mistake.
You might work at a big-name firm or have impressive credentials, but that’s not always enough to generate the leads you want.
Despite all the excitement about thought leadership marketing, the uptake in industries outside of management consulting and IT services is slow.