Writing a book is terribly hard work. Here are a few questions to ask yourself before you start.
Thought Leaders: Answer These Questions Before You Start Writing That Book Read More »
A good agent – meaning an agent with a track record who can get your proposal in front of an editor – is a pearl beyond price.
Once you’ve got a publisher’s attention, the next step is writing a one-page summary of each chapter of your book.
If you want your book to succeed, you’re going to have to do a lot of the promotion yourself. Proving you can do that is a critical part of your proposal.
The first step to writing a book is understanding that publishing one is, first and foremost, a business.
How can you stop using superlatives that undermine the credibility of your content? The same way you break any bad habit. You enter a recovery program.
A 10-Step Program for Ridding Your Writing of Empty Superlatives Read More »
Ghostwriting for business experts is a different animal than journalism or corporate writing. Here’s how to make the leap.
My last post gave you three rules for writing better blog posts. Now, I’ve got three more rules for how to structure them.
Here are three rules for how to write better blog posts so that people read them and you can get all the good stuff, including revenue, that a blog can bring you.
There are two major reasons: Fear and the taint of the hidden agenda. Allow me to explain.
The do’s and don’ts of appealing to those who can get you published in high places.
Many people think they already know how to write an article and that creating an outline just means extra work. Think again.
Why an Outline Is Critical To Developing Thought Leadership Content Read More »
Once you’ve got a powerful point of view, and you’ve captured your reader’s attention with a smashing lede, how do you keep him or her reading?
We know you’re smart. Everybody we work with is smart. But do you have what it takes to write about a specific subject?
How to Get Your Thought Leadership Published in Harvard Business Review and Forbes Read More »
Ignorance, far from making one humble, often leads people to overestimate their performance on things they know just a little about. Like writing.
How to Help Thought Leaders Who Suffer From the Dunning-Kruger Effect Read More »
How content directors, marketing officers, and editorial directors can get the best out of us, or any other content marketing agency.
5 Ways to Help Your Agency Help You Develop Your Thought Leadership Read More »
Bad content lowers a reader’s opinion of the firm that publishes it and makes prospects disappear. But how do you tell your SME their idea isn’t going to fly?
5 Nice Ways to Say No to Bad Thought Leadership Ideas Read More »
Don’t bother editors after you’ve submitted an article. It never produces positive results, and it can poison the well for future submissions.
Getting quoted in the media is an excellent way to build your reputation as a thought leader. The funny thing is, it’s not that hard.
How to write opening paragraphs that grab your reader’s attention.
3 Tips for Writing Great Thought Leadership Ledes Read More »
Authors often use the close to summarize what they’ve already said, which risks boring and frustrating the reader.
Every piece of writing that’s published on the web – from white papers and articles to blogs and tweets – needs to grab the reader’s attention.
