STOPPING COUNTERFEITING: A BETTER WAY
The problem of counterfeit goods is global and the cost is high. Most companies fight back by trying to catch the street vendors. FTI Consulting Senior Managing Director Bob Youill has a better idea: focus on the companies that package the counterfeit goods and get more bang for your buck. We helped Youill write an article for FTI Journal, “How to Counter the Counterfeiters,” following which the Wall Street Journal interviewed Youill at length for the article “High-Tech Packaging Fights Counterfeiters.”
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