child is playing superhero

Why Real Examples Are Better Than Hypotheticals

July 23, 2020Laurie Cunningham

When reading about business topics, people want real stories, not make-believe.

Read More
Vintage old red quill pen with inkwell on wooden table front gradient mint green wall background. Retro style filtered photo

Is Rhetoric a Good or Bad Thing?

June 11, 2020Tim Parker

While picking a name for our company, we initially rejected “RhetorIQ.” Then we changed our minds. Here's why.

Read More

How to Write for the C-Suite

January 19, 2020Laurie Cunningham

So many content marketers want to reach top executives, yet so few do. Here's how to be one of the few.

Read More
Active voice LR

5 Ways to Develop a Stronger Point of View

December 4, 2019Tim Parker

In the world of business management, new ideas are rare. So, if you're writing about a well-worn topic, you'll need a unique argument to stand out.

Read More
Skydiver point of view above the beach

How to Help an Expert Write Great Content

December 2, 2019Tim Parker

Five lessons from a panel discussion among content developers.

Read More

3 Steps to Making Corporate Writing Better

October 29, 2019Tim Parker

How does a good editor make an article better? We share our secrets so that you can do it too.

Read More
Businesswoman Standing Out in a Line of Business People Waiting Outdoors on a Step

Why You Should Write for a Specific Audience

June 20, 2019Laurie Cunningham

It's hard to resist the temptation to try to appeal to the masses. But to gain readers, you must.

Read More
Image taken in Isla Guadalupe in Mexico.

Want To Get Your Readers’ Attention? Scare Them

May 29, 2019Tim Parker

Fear is a powerful motivator. Use it to your advantage.

Read More
Two women diving from diving board

So, You Want To Write a Book? First Answer This Question.

May 8, 2019Laurie Cunningham

Many people think it’s writing a book that will make them a star. That’s no longer true.

Read More

Will AI Steal My Job, Developing Thought Leadership Content?

April 18, 2019Tim Parker

Machines are already writing articles for The Washington Post, The Associated Press, and Bloomberg. Is content marketing next?

Read More
Stand out from the crowd and different creative idea concepts , Longest ladder glowing among other short ladders on light green background with shadows . 3D rendering.

What’s the Optimum Length of an Article? Wrong Question.

August 27, 2018Tim Parker

Many think it's the word count that determines how many people will read an article or blog post. The shorter, the better, right? Not so fast.

Read More

Why Results Are Critical to Thought Leadership

July 30, 2018Laurie Cunningham

Too many case studies lack hard evidence that a proposed solution to a business problem really works. Here's how to avoid making that mistake.

Read More
Young Child looking through Magnifying Glass

How to Write About the Right Things

June 11, 2018Tim Parker

Before you begin to develop thought leadership content, it’s important to get the topic right.

Read More

Thought Leadership’s Key Question, and Why You Must Answer It

May 4, 2018Laurie Cunningham

You might work at a big-name firm or have impressive credentials, but that’s not always enough to land the business you want.

Read More
Stormy sky over a dirt road and field.

Is Thought Leadership in Trouble?

July 10, 2017Tim Parker

The label "thought leader" is like any other honorary title. Only a nitwit would award it to himself.

Read More

Authenticity is Invaluable; Originality is Non-Existent

May 25, 2017Tim Parker

Some writers are so concerned with saying something earth-shattering that they forget to be authentic: to base their assertions on things they know.

Read More

Six Keys to Consistently Good Thought Leadership

October 14, 2016Tim Parker

Many professional services companies try to publish a stream of good quality thought leadership material. Some succeed, some fail. Here's why.

Read More
Terrified businessman covering face with hands in front of laptop.

Why Business Writing is So Bad

June 22, 2016Tim Parker

We asked an HBR editor the most common reason he rejects article submissions. This is what he said.

Read More
Roller coaster looping upside down

How Counterintuitive Thinking Can Help You Cut Through the Clutter

March 3, 2016Tim Parker

Most of what’s published in your area of expertise is useless. Challenging conventional wisdom is one way to rise above the crowd.

Read More
Two hanging light bulbs , One glowing and one turned off on dark green blue background . 3D rendering.

What’s the Difference Between Content Marketing and Thought Leadership Marketing?

January 31, 2016Tim Parker

Don’t be confused by the commentators who toss these terms into the same blender. They're not the same thing.

Read More
Magnifying glass and documents with analytics data lying on tabl

3 Ways to Make Survey Reports More Interesting

November 19, 2015Tim Parker

Every week you can find a new survey report that reveals something everyone already knows. These strategies will help ensure yours won't.

Read More
Father and son on wooden pier on mountain lake

Why Good Thought Leadership Is Like Good Parenting

August 29, 2015Tim Parker

Too much thought leadership content has a lecturing tone that parents often use with their children. And it has the same adverse effect.

Read More

Why You Should Measure Your Thought Leadership ROI

May 28, 2015Tim Parker

A business should always strive to measure the return on its investments. Otherwise, how do you know what works?

Read More

Was Albert Einstein a Thought Leader?

September 29, 2014Tim Parker

We compare our "7 Hallmarks of Thought Leadership" to the type of groundbreaking thinking the famous physicist did.

Read More
Text Content is King typed on retro typewriter

Curated Content and Why You Should Avoid It

June 16, 2014Tim Parker

Unfortunately, there is only one reliable way to attract users with quality content: creating it.

Read More
suspension bridge, Thailand

10 Rules for Publishing Articles Anywhere

May 13, 2014Tim Parker

We frequently publish articles in third-party journals on behalf of our clients. Some people ask how we do it. Here's what we say.

Read More
Silhouettes of Business People Working in an Office

What Is Thought Leadership?

April 28, 2014Tim Parker

Too many definitions of "thought leadership" are vague and confusing. Here's one that isn't.

Read More
Girl prepairing for workout

The Beginning Is the Hardest Part of Thought Leadership

March 19, 2014Tim Parker

Why establishing yourself as a content development expert, not just a writer, is critical to getting these projects off the ground.

Read More
Business concept, a group of employees climbs up

Three Barriers to Beginning a Thought Leadership Program

February 19, 2014Tim Parker

Despite all the excitement about thought leadership marketing, the uptake in industries outside of management consulting and IT services is slow.

Read More

How to Write Great Headlines: 5 Rules

January 28, 2014David Rosenbaum

Every piece of writing that’s published on the web – from white papers and articles to blogs and tweets – needs to grab the reader’s attention.

Read More
CREATOR: gd-jpeg v1.0 (using IJG JPEG v62), quality = 75

Five Reasons to Give Away the Family Silver

November 21, 2013Tim Parker

Many professionals worry that if they share their proprietary insights in an article, they'll have nothing left to sell. Here's why that's wrong.

Read More
Man talking with alphabet letters coming out of mouth

In Defense of Buzzwords

August 26, 2013Tim Parker

With the use of jargon in business writing so pervasive, maybe we should stop advocating for plain language.

Read More

Is SEO a Waste of Time?

January 8, 2013Tim Parker

Mostly yes, and a little bit no. Here's why.

Read More

A Unified Theory of Knowledge Management and Thought Leadership

April 29, 2011Tim Parker

We have long known that how much good thought leadership you can generate in a professional services firm relies on one or both of two things: the ease of extracting new insights from practicing professionals, and whether or not the firm does dedicated research. This week I saw a model that neatly ties these things together.

Read More
Retro old microphones for press conference or interview on table front gradient aquamarine background. Vintage old style filtered photo

Is Thought Leadership Annoying and Boastful? Part 2

February 4, 2011Tim Parker

Sometimes, yes. But we haven’t found a better term for it. And it's a helpful term when it's legitimately applied.

Read More
Offended man giving stopping gesture

Is Thought Leadership Annoying and Boastful? Part 1

October 2, 2010Tim Parker

Why we sometimes wish the type of work we do was called something else.

Read More
Sign up for our blog

Comments are closed.