How to Write About the Right Things
…themes not yet addressed by competitors), which is oft cited as the holy grail of topic area search; there really isn’t any white space. In our information-saturated, easy-to-publish-in world, anything…
…themes not yet addressed by competitors), which is oft cited as the holy grail of topic area search; there really isn’t any white space. In our information-saturated, easy-to-publish-in world, anything…
…be hard for you to rise above it. Crap advice repeated endlessly in professional services firms’ articles includes: The world is ever more competitive: No, it isn’t. Competition has been…
How Counterintuitive Thinking Can Help You Cut Through the Clutter Read More »
…I notice the same phenomenon while helping them develop case examples, also known as “use cases.” Case examples are an opportunity for subject matter experts to prove that their solutions…
…are not. For instance, if you are examining how well companies manage risk, ask them how much their company has lost by misadventure in the last three years and what…
…from general business publications such as the Harvard Business Review and Forbes.com to specialist journals such as Contract Pharma. Make sure it accepts submissions: Not all do. For example, the…