The Advantages of Long-Form Content
…average 4.5 minutes? More long-tail search engine traffic: In-depth content draws search engine traffic for longer than short-form content for two reasons. First, it has more two-or-more word search terms….
…average 4.5 minutes? More long-tail search engine traffic: In-depth content draws search engine traffic for longer than short-form content for two reasons. First, it has more two-or-more word search terms….
…you illustrate your prescriptions with examples of companies that have done what you recommend and benefitted from it, the reader will see that your solution works, and you’re not just…
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…complex. But sometimes we work with as many as eight contributors. Then the process feels more like working with a committee, and staying focused becomes more difficult. Several issues can…
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…you pass the “so what?” test Here are two key findings from recent surveys on social media that will catch people’s attention: “Companies with the greatest benefits from social media…
…some client examples, we’ll have a super article.” Always try to avoid saying no directly. Always praise. Praise defuses defensiveness. And asking for real-world examples – which are the soul…
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…(GDP) among G20 nations, according to Oxford Economics, including manufacturing, mining, agriculture, oil and gas, and utilities. It also encompasses companies that…” Are you in a coma yet? If you…
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…article’s central metaphor if you have one. For example, we helped write an article on the importance to financial institutions of having well-written, clear compliance policies ready when the regulators…
…some client examples, we’ll have a super article. Praise always defuses defensiveness. And, perhaps, your SME will go back to the drawing board and find a new idea, or he…
…advisors have offered for decades. Harvard Business Review says in its submission guidelines for authors, “New ideas in management are rare and precious. So if you’re writing about a well-worn…
…better way to solve a pressing problem, supported by research or field experience. For the article’s point of view to be new (and therefore valuable), it must be based on…
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